Winning Design Becomes an In-game NFT Asset
Star Atlas, the unique blockchain-driven metaverse and gaming experience, has partnered with world leading digital fashion house The Fabricant to create a digital fashion design competition to dress one of its key in-game characters, belonging to the Ustur species.
The innovative design challenge asks the world’s 3D creators to let their imagination run free to design a garment aligned with the Ustur’s backstory and in-game narrative that compliments the spiritual interstellar being. Creators are encouraged to share their designs across social channels using the hashtag**#usturchallenge**.
The winning creation will be selected by both The Fabricant and Star Atlas teams to become a NFT asset within the game when it launches, allowing utility to digitally dress the character during gameplay or to be collected and traded by gamers.
The competition utilizes the full ecosystem of the Star Atlas metaverse to fuse digital fashion, NFTs, gaming and blockchain in a first-of-its-kind creative challenge for digital creators.
Star Atlas x The Fabricant NFT Meta-Poster #12 Leads the Way
The Fabricant has led the way by creating its own garment for Ustur as design inspiration for the challenge. The Fabricant’s digital fashion creation will be auctioned as one of the Star Atlas Rebirth series of Meta Posters* on Saturday July 10, 3pm PDT**.**
It will drop as a Meta Poster #12** experience, featuring immersive augmented reality with a mood-altering soundscape by Ricky Desktop, the top viral musician on TikTok. The NFT piece will be on sale for a limited time period of 5 hours.
The Ustur 3D avatar created by The Fabricant to design their garment can be downloaded for free on the digital design house’s website. Creators have untilmidnight CET on Friday 16th July to create and submit their piece via The Fabricant’s Discord for consideration in the competition.
Winner Previewed During In-Game Repository Reveal
The full Star Atlas gaming metaverse experience will launch in stages starting later in 2021, but the winning garment from the Ustur Challenge digital fashion competition will be promoted during a preview of the in-game assets scheduled for August this year.
ABOUT STAR ATLAS
Star Atlas is a virtual gaming metaverse emerging from the confluence of state of the art blockchain, real-time graphics, multiplayer video game, and decentralized financial technologies.
Real-time graphics technology using Unreal Engine 5’s Nanite allows for cinematic quality video game visuals. Blockchain technology using the Solana protocol established a largely serverless and secured gameplay experience. Non-fungible tokens obtained and traded within Star Atlas creates an economy that replicates the tangibility of real world assets and ownership. To learn more, visit https://staratlas.com and join the ReBirth at play.staratlas.com/rebirth.
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ABOUT THE FABRICANT
The Fabricant is the digital fashion house leading the fashion industry towards a future of digital-only clothing. It creates its own digital couture collections and also collaborates with physical fashion brands to bring them into the 3D digital fashion space. To date it has worked with Under Armour, Off-White, Vogue Singapore, Puma, Napapijri, Peak Performance and Adidas, amongst others, to demonstrate the vast creative possibilities within the digital fashion environment.